The advertising research firm Borrell Associates recently issued a forward-thinking report entitled "2015 Outlook: Local Digital Advertising" which thoroughly examines digital advertising and marketing. This examination is broken down into four distinct areas: email, data streaming, display, and paid search, with total local advertising forecasted to expand into the $115 billion stratosphere.
Explosive growth of digital marketing
From Borrell’s report, you can see that digital advertising has seen a 42% growth over last year, and at that rate will account for 40% of all market spending by local advertisers. This digital advertising explosion is triggering the growth of four types of companies, the first of which is the traditional media company, still largely slaved to the analog world, but testing the waters of digital media.
Secondly, there are the traditional media companies which are very excited about digital media, but for whatever reason are unable to wholeheartedly immerse themselves in it.
Next are those companies which see the enormous possibilities of digital media, and are currently investing heavily by securing necessary personnel and acquiring other companies.
The final category consists of the so-called Internet 'pure plays', which are those thousands of companies wholeheartedly behind digital marketing, and accounting for three quarters of all dollars invested in it.
Partnering with a reseller to get involved in digital marketing
It might seem like a daunting prospect to jump on the digital marketing bandwagon, and tap into the enormous prospect of rewards offered by digital marketing. Partnering with a SEO reseller is one of the best ways to get involved in digital marketing, and here’s why:
- It’s quick and easy: If you’re trying to think of ways to add new features to your marketing campaign. Reseller solutions are generally ready to go, and make branding very easy. You won’t have to spend time or money worrying about your SEO strategy and can let someone else do the hard work.
- Customers will be happier: Every business’s end goal is to keep the customer happy and coming back for more. If you’re partnering with a reseller, you have more time to focus on the customer.
- Saves money and time: When you partner with a SEO reseller, you save time and money because the solution you’re looking for is already there. No need to take time developing or brainstorming. Even if you think you can do it yourself, there is always someone who can do it better.
- Allows you to focus on the business: A lot of times, the solutions that businesses need are outside of their level of knowledge and talent. Partnering with a reseller allows you to focus on branding and not worry about the technology or infrastructure needed to create solutions to your problems
Choosing a reseller to partner with
According to HubShout CEO Chad Hill, there are three main things to consider when thinking about partnering with a reseller:
- You want to hire a team of experts who have specialization in different areas.
- You want to be sure your your SEO reseller is very results-oriented.
- You want to be sure they understand what Google is looking for in 2015, and beyond.
Resellers can act on your behalf to establish your own powerful presence in the digital marketing world, with the exact same effect as if you handled it all yourself. There are also SEO reseller programs that have created opportunities for hundreds of other agencies to join the fray as reseller agencies.
In fact, many SEO resellers have added service offerings. In a recent survey, 59% of agencies outsourced SEO to a white label SEO provider. These digital marketing agencies rely upon a white label SEO program to handle complicated SEO tasks, maintain quality control, manage workload, achieve rankings and prove results.
If you’re adventurous, attempting to navigate the rapids of digital marketing on your own might just work for you. But for your best bet, finding a SEO reseller to partner with will get you the best results.
